Nadia Dark spent a decade inside the measurement stack of some of Europe's largest performance marketing teams before concluding that most of what brands think they know about their paid social performance is wrong. Not directionally wrong. Definitionally wrong. She founded Dark Funnel Media to cover the infrastructure layer that campaign dashboards don't show - the attribution gaps, platform reclassifications, and data structure failures that quietly reshape P&Ls while everyone argues about creative. She writes for the people who already know something is off but can't prove it yet.
