Sable Morrow

Sable Morrow spent six years as a strategy director at one of Europe's largest independent media agencies before concluding that most marketing strategy is elaborate justification for decisions already made by algorithm. She now writes about the intersection of AI, brand, and the data economy - specifically the gap between what brands think they're communicating and what machines actually read. She is particularly interested in startups building infrastructure in the spaces that legacy platforms refuse to touch.